Product Designer · London, United Kingdom
Product Designer with 20+ years experience at Meta, luxury e-commerce, and leading design agencies.
Product Designer
Aug 2022 – Present
Product designer for WhatsApp Business Messaging, responsible for the design system that defines how businesses communicate with customers at scale — spanning message types, design patterns, payment experiences, and AI-driven messaging experiences.
Principal Product Designer
2020 – Aug 2022
YOOX NET-A-PORTER GROUP
Principal Product Designer for Discovery and Commerce, leading the end-to-end shopping experience across NET-A-PORTER, MR PORTER, The Outnet, and YOOX, spanning web and native app, and overseeing a distributed team of Product Designers across two locations.
Lead Product Designer, Design Systems
Aug 2019 – Aug 2020
YOOX NET-A-PORTER GROUP
Lead Product Designer across NET-A-PORTER and MR PORTER, responsible for defining and scaling the design systems used across both global luxury brands. Delivered the NET-A-PORTER global platform migration, Middle East localisation with a full RTL Arabic experience, and led consolidation of the design tooling stack from Sketch to Figma.
Lead UI Designer
Oct 2016 – Aug 2019
John Lewis & Partners
Design lead on the John Lewis & Partners rebrand — a multi-million pound project developed in collaboration with Pentagram design partner Harry Pearce. Responsible for translating the new brand identity into a cohesive digital design system across iOS, Android, and responsive web.
Senior UI Designer
Feb 2011 – Sep 2016
John Lewis & Partners
Led design on the Drapers award-winning John Lewis iOS app from early-stage development through to launch. Art directed third-party firms and contributed to scaling the design team through candidate interviews.
Senior Web Designer
Mar 2006 – Feb 2011
Sherry Design
Responsible for visual design, HTML/CSS and mentoring junior designers. Clients included TfL, British Transport Police, The Children's Society, and the BPI.
Junior Designer
2002 – 2004
Moving Brands
Joined as a Junior Designer after a successful internship at this award-winning branding company. Clients include Volvo, Jamie Oliver, British Gas, and Vodafone.