Daniel Beard

Product Designer

Aug 2022 – Present

WhatsApp

Product designer for WhatsApp Business Messaging, the platform connecting over 200 million businesses with customers globally. Responsible for the consumer-facing design across the full business messaging experience, covering message types and interaction patterns, payment experiences, spam quality systems, AI-driven messaging, and end-to-end commerce. Exceeded Expectations in all three annual review cycles. Worked closely with engineering, research, and policy across London, Menlo Park, and Tel Aviv.

• WhatsApp FlowsLed design from early development through global launch. Version 5.0 reached 6.2 million businesses, exceeding the original launch target by over 50%. Introduced by Mark Zuckerberg at Conversations 2023.
• WhatsApp Business AIDefined design patterns for AI-powered business messaging, enabling businesses to automate and personalise customer conversations at scale.
• WhatsApp Business Product SystemBuilt from scratch as part of a Meta design systems pilot. Delivered 30+ components across Android, iOS, and web with 80+ configurable properties. Recognised internally as the design systems pioneer for WhatsApp Business.
• Negative Signal Sharing from InboxA P0 initiative turning user blocks into a quality signal. Delivered a +28.5% lift in block, report, and stop signals and +7.11% in mute signals, exceeding the original goal by 10%.
• Shopping on WhatsAppLed design across catalog, cart, checkout, and offsite purchase. Catalog entry point visibility increased from 37% to 88.7%. Offsite checkout experiments showed a 5.27% increase in click-through rate.
• Utility MessagesPayment reminders account for 12% of total business message volume. Dynamic Orders launched to 1,000 businesses on Shopify, generating 22,000 daily messages. Template creation simplified from 8 options to 2.

Principal Product Designer

Aug 2019 – Aug 2022

YOOX NET-A-PORTER GROUP

Led the end-to-end shopping experience across NET-A-PORTER, MR PORTER, The Outnet, and YOOX, spanning web and native app, overseeing a distributed team of Product Designers across two locations. Previously responsible for defining and scaling the design systems across both luxury brands, delivering the NET-A-PORTER global platform migration, Middle East localisation with full RTL Arabic support, and consolidation of the design tooling stack from Sketch to Figma.

Lead UI Designer

Feb 2011 – Aug 2019

John Lewis & Partners

Design lead on the John Lewis & Partners rebrand, a multi-million pound project developed in collaboration with Pentagram design partner Harry Pearce, responsible for translating the new brand identity into a cohesive digital design system across iOS, Android, and responsive web. Previously led design on the Drapers award-winning John Lewis iOS app from early-stage development through to launch, art directing third-party firms and contributing to scaling the design team through candidate interviews.

Senior Web Designer

Mar 2006 – Feb 2011

Sherry Design

Responsible for visual design, HTML/CSS and mentoring junior designers. Clients included TfL, British Transport Police, The Children's Society, and the BPI.

Junior Designer

2002 – 2004

Moving Brands

Joined as a Junior Designer after a successful internship at this award-winning branding company. Clients include Volvo, Jamie Oliver, British Gas, and Vodafone.